Valentine's Day, Mother's Day, Father's Day, Easter – the main flower occasions of the year have been and gone. But that doesn’t mean you should stop running campaigns entirely. Far from it. By creating your own original mini-campaigns, there’s plenty of scope to drive more sales and boost brand visibility to new audiences.
What's more, the downtime between seasonal occasions is a great time to branch out and at least give something new a try. With fewer competitors advertising these occasions, you'll have a good chance of really standing out. Creating a small number of bouquets and labelling them as "limited edition" will likely further increase interest.
Here are some quick ideas you might want to create campaigns around:
– Celebrating key workers and teachers: this year, there's an extra incentive to celebrate key workers, who have kept us safe, and teachers, who have kept our children educated, throughout the extremely difficult circumstances that the pandemic has created.
– Flowers for... you: taking a moment for self-care is important. Especially right now. Remind people that surrounding themselves with flowers makes them feel happier. They also make us feel more creative and like we have more energy, and they also help to reduce stress.
– July 4th, Independence Day: this isn't one of the traditionally big flower-giving occasions, but judging from the number of people who search for this occasion on Floom.com, it would be worth making a special red, white and blue bouquet for the occasion.
Finally, if you've never collaborated with another brand before, the off-season might be the perfect time to look into it. We've put together some quick tips and the most important things to be aware of from our own experience, which you can find here.