There is a direct link online for between quality product images, shopping experience, and conversion rate. Put simply, the better your product images, the more you will sell.
It's really important that you take the time to take well shot photos - this doesn't always mean hiring a professional photographer. Remember, images are an essential part of online shopping. Images help improve the overall customer experience, and the more time and effort you put into quality images, the higher your return on investment will be.
Dos
- As a rule, stick to white or light-coloured backgrounds – black is always a no-go
- Use props to help indicate scale, but keep them to a minimum to avoid detracting attention from the main product – and always make sure they’re relevant to the context
- Ensure the product is well lit using natural light vs bright lights
- Shoot 4 images to fully show the product - Side on, Overhead, Lifestyle, and Details (zoomed in slightly)
Don'ts
- Obscure any part of the design with props
- Use harsh lighting to avoid dark shadows around mounts and frames
- Use distracting backgrounds – you’ll risk drawing attention away from your product
- Use too many props, or you’ll end up with a busy and potentially confused composition.
📸 Our creative team has put together this helpful "How to" video to help you create the best photos for your website and online businesses.