What extra items should you sell alongside your bouquets? Which colour flowers are the most popular? From looking at the data collected on Floom.com, a clear picture emerges...
🛍What consumers are shopping for:
Product filters are, no doubt, central to your customers’ ability to browse through your product lists and the above shows how providing ways to help a customer with their purchase will help increase the conversion of sales. We have found that while searching for bouquets on Floom.com, the majority of customers filter by the type of occasion rather than by stem or colour. That's why we make the 'Occasion' tabs across Floom.com so prominent, and why always tagging your products with the occasion is so important.
The most popular stems? Yes, you guessed it...
If you take a sample, at any point of the year, to look at which stems are the most searched, you'll find that roses are always leagues ahead. Other stems change in popularity depending on the season, whereas roses are popular all-year round.
What extra items should you pair with your products?
Surprisingly, it looks like customers care about practicality more than anything else, with vases being the most popular add-on throughout the year. However, offering chocolates and other treats remain a successful way of converting sales.
Colours are ever-changing
Customers tend to search for the same groups of colours, however, these change a lot. It is important to tag your products with them, so that if consumers do search by colours, your respective bouquets come up.
✏️ Don't forget...
All of these options are searchable on Floom.com marketplace which means consumers may filter to view products that contain these. Where possible, make sure to offer them. If your products aren't tagged, your products will not show up when users segment by these filters.