Your guide to becoming a Floom Florist

Your step-by-step guide to joining the UK’s leading destination for artisan flowers.

At Floom, we champion independent florists who share our passion for design, craftsmanship and storytelling. This Help Centre is here to guide you through what we look for in our partners, from brand presentation to photography and fulfilment.

Our goal is simple: to ensure every bouquet on Floom reflects the care, creativity and luxury that define our marketplace.

• 🌿 Qualification Criteria

• 📸 Photography Guidelines

• 🔄 Application Form

📸 Photography Guidelines

Preparing Your Imagery for Floom

Strong photography is a key part of what we look for in an application.
Your imagery should present your work clearly, beautifully and consistently — showing that you understand how to translate your craft into an online marketplace.

Minimum Requirements

To be considered for Floom, your product photography must include:

• Four images per bouquet:

  1. Side-on (hero)

  2. Detail (close-up)

  3. Overhead (top-down)

  4. Lifestyle (in situ, on a table or surface)

What we look for:

• Consistent tone and background across all shots

• Realistic lighting and natural shadows

• True-to-life texture and colour

• A luxury presentation that feels effortless

Meeting these standards is essential for your florist application to move forward.

🌿 Qualification Criteria

Floom partners with florists who deliver premium designs, professional service and reliability.

✅ Legal & Operational

• Registered business (UK Companies House / US EIN or CRN)

• UK or US business bank account

• Verified trading address

🌸 Design & Brand

Your work should:

• Reflect craftsmanship and originality

• Present a cohesive, contemporary brand

• Be photographed on clean, neutral backdrops

🚚 Fulfilment & Online Presence

• Reliable same/next-day delivery via local couriers (no DPD/FedEx)

• Active website or Instagram showcasing recent work

Before you apply:

• Registered business

• High-quality imagery

• Reliable delivery coverage

• Clear online presence

👉 Submit your florist application here

Previously a Floom Florist? 

We welcome returning florists who previously sold on Floom. Reinstatement depends on your performance data from the final three months before cancellation, as well as the above. 

If you didn’t meet these, unfortunately, we will not be able to proceed with your application.
✉️ How to Reapply > 👉 Submit your florist application here

Our Partnerships team will review your request and reach out if your account qualifies for reinstatement.