When customers search for a local florist on Google, your Business Profile is often their first impression.
Pointing your profile's main "Website" button to your Floom page sends high-intent shoppers straight to a platform built for easy checkout. That means more orders for you, at no additional cost.
What this will look like
How to Give Floom Access
To update your link and optimise your profile, we need to be added as a Manager on your Google Business Profile.
- Sign in to your Google Account
- Use the account linked to your Google Business Profile.
- Search "my business" on Google, or go to your Google Business Profile dashboard.
- Open Profile Settings
- Click the three-dot menu in the top right corner of your profile manager.
- Select Business Profile settings.
- Manage Users
- Click Managers or People and access.
- Add Floom as a Manager
- Click Add (or the plus icon).
- Enter ops@floom.com.
- Select the Manager role.
- Click Invite.
- Note: please do not make us the Primary Owner.
Where Your Links Will Live
Repointing your profile to Floom does not mean removing your personal website from Google. We structure your links to capture different types of customer intent:
- Primary Website Button Points directly to your Floom profile. Floom pages are optimised for local
- SEO and seamless checkout, so everyday shoppers can browse your delivery area and order instantly.
- Services & Booking Links If you handle weddings, events, or bespoke inquiries on your own site, we add that link to the Services or Appointments/Booking section. Clients looking for custom work can still find you directly.
Our One-Time Profile Optimisation
As a free bonus for repointing your link, we'll give your Google Business Profile a one-time cleanup, so Google and AI search tools rank you effectively.
- Category Audit Review and update your primary and secondary categories, so you appear in the most relevant local searches.
- Listing & Hours Cleanup Check your contact details, location data, and opening hours are accurate and correctly formatted.
- Photo Curation Tidy up your uploaded photos, so your business looks professional and inviting.
- Shoppable Products Feature a selection of your arrangements on your Google listing's product catalog, so customers can browse and click straight through to purchase on Floom.
This is a one-time setup to help you capture immediate local demand. We don't provide ongoing Google profile management, but this initial boost gives your local search ranking a strong foundation.