Throughout the year, different stems receive different amounts of demand (the most obvious example: roses over Valentine's Day). And summer is no different...
Dahlias aren't usually the most commonly used stems, but over summer they stand out on our marketplace, commanding one of the highest conversions from impression to sale of any stem – 20% – double that of roses (10%) and peonies (12%). So using dahlias in a bouquet can be a good way to make sure you attract extra attention.
Dahlia season begins in late July till October, however, they are still highly searched for until January, after which the shift in demand turns to roses for Valentine's Day as well as spring stems.
When taking a look at our top converting dahlia products during 2020, we can see that lots of red and orange dahlias seem to convert well. It is also fairly easy to see that dahlias are present within the bouquet just through the thumbnails below.
Antirrhinum, more commonly referred to as snapdragons, are striking stems that see a rise in demand from consumers starting with the summer months. While not as popular as other stems, their unique appeal can make a bouquet really stand out.
Our more popular converting snapdragon bouquets are single stem bouquets, potentially because of their unique look and lower price point. But using snapdragons as a dominant stem, along with another popular stems, works well, too – roses and snapdragons in particular.
Across Floom.com, we start to see interest in hydrangeas begin in summer and extend through autumn and winter. It may be harder to source the perfect hydrangea stem during the summer months, but it might be something to consider owing to the stem rising to the most filtered option after roses from summer onwards.
Hydrangeas do well in many bouquets and there are not really many correlations that explain why this is the case. Hydrangeas do well as single stem bouquets and as the dominant stem in bouquets. One of the more popular combinations of hydrangeas with another dominant stem is roses - the two stems complement each other really well, particularly if they are similar colours and are often bouquets that gain a lot of interest through clicks. As seen below, green hydrangeas are sometimes used by florists in place of foliage, which often performs well compared to bouquets that opt for foliage such as eucalyptus.
Sunflowers are a striking stem that always seem to catch the eye of our consumers. The stem is in peak from late summer and continues to be in demand through to the early stages of winter, making it a good stem to consider including in your products, owing to its long popularity that spans over two seasons.
The majority of high converting bouquets that contain sunflowers contain other stems with similar summery colours, such as yellow and orange, and this continues into autumn or fall. If you're looking to create a bouquet that doesn't contain lots of oranges and yellows, sunflowers plus some greenery is a great choice and sell well, as seen from some of the options below. If you wish to keep it simple, however, you'll be pleased to know that standalone sunflower bouquets do also convert fairly well.
Finally, sweetpeas are a traditional summer stem that rarely gets any love. Most florists and consumers overlook this stem so don't bank on it being a crowdpleaser that helps your bouquets convert well as a prominent stem. Despite this, however, it can be useful stem to use when it is cheaper to purchase from flower markets and compliments more popular stems when used in a pastel bouquet.