Seeing a slump in orders? Don’t fret, we have some insight on why this could be happening. Before making a bunch of changes, review the following points to understand what could be the cause of the issue.
1. What do order numbers look like for you outside of Floom?
It's not unusual for orders to decrease and increase, orders fluctuate month on month as consumer trends are not static and depend on the season, as well as the holiday and events. If you're concerned by a change in orders on Floom.com, first view your other channels such as your website and orders from your physical shop. If there is a drop across all channels, it might be the consumer environment that is playing a part. Often, changes to traffic correlate with orders, it may therefore be useful to confirm engagement with your website, social channels, email marketing and other channels has not dropped too.
2. How does your business look on Floom?
Take a look at your product offering on the marketplace and how it compares to the other businesses on our site. It's important your business looks attractive on the site as we know consumers will purchase well-photographed products and it also important to make sure your product stands out. We recommend searching your most popular delivery area (from orders outside of Floom) to see:
-
- Do your products offer as much value as other bouquets and gifts?
- Are your products as visually appealing as other products in the market?
- Where do your products sit from a price point, are they priced higher for a similar quality or quantity?
- Do other florists offer popular add-ons such as Vases?
- Are you offering same-day delivery with a reasonable cut-off period?
3. Make sure your products are tagged for the right occasions
Almost 60% of users searching by filters use the 'occasion' filters. If your products could sell for a particular occasion, make sure your products are tagged for this. Birthday, Anniversary and Congratulations are the most popular filters, commanding 80% of filters chosen by consumers, however, the seasonal filters (Thanksgiving, Christmas, Valentine's) take top spot during their respective event and peak a month before the event.
4. Promote your self via social media
Having an active presence on social media can be one of the best ways to market your business and encourage your audience to order! Social proofing is so important to attract new customers who need to find out more about your business before committing to a purchase. The more images you have, the more first time buyers will get the impression that you are open and in high demand. Share images of your products or orders going out will remind your customers about your business. If you have any orders going out to Floom customers share a picture on your social media and tag us in it.
5. Add new items to your shop
The more items you have in your shop, the more chance people will have to find you and you'll get a "New" tag to any products uploaded in the last 7 days. Consumers are always looking for the latest products so make sure you product offering is evolving.