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This month we talk to the owner and designer of The English Garden, Ooldouz Novin, who's based just outside of Los Angeles in Westlake Village. |
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How did you get into the floristry business? My passion for flowers began in my childhood when I would garden with my grandmother in Iran. We had a close relationship and I remember we would plant marigolds and rainbow carrots together. She planted the seeds of love for flowers in my heart. |
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Where did you learn your craft? After studying photography, I went to Flower School New York and trained to be a florist. Now I am the business owner of The English Garden and I strive to create works of art with flowers. |
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What makes The English Garden unique? My love for flowers is what drives me in this profession, but it is also the passion I have for bringing a whole new level of artistry to my clients. At The English Garden, I pride myself on creating thoughtful arrangements to match each client's wishes. We celebrate every season with new designs ensuring that every arrangement is unique yet timeless. |
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What is your favourite flower and season? Lilacs and Fall, my favorite thing to design is monochromatic arrangements with a touch of whimsy. |
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What are you most excited for this next year? Each year is a fresh start and holds its own uniqueness, so next year I want to welcome it with even more creativity and fresh, bold designs. |
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